Boyer Case Study – The Growth Shark | Forward Thinking Digital Marketing

Case Study

Boyer & Associates - Microsoft Solutions from a Trusted Partner

Boyer & Associates consists of industry experts and highly skilled Microsoft Dynamics consultants, ensuring that your company’s specific requirements are thoroughly understood and met efficiently – on time and within budget. As specialists in Microsoft technology, with consultants boasting decades of combined industry and technological experience, Boyer & Associates is a trustworthy expert in navigating Microsoft software solutions.

Partner

BOYER

Solutions

Search Engine Optimization (SEO) Conversion Rate Optimization (CRO) Paid Advertising Website Development Reporting Email Marketing

CAUSES

Feed My Starving Children World Vision Nuestro Pequeno Hermanos Lifeworks Lutheran Social Services of Minnesota

focus

Microsoft Solutions Partner Microsoft Business Applications Managed Services

The

Objectives

The Boyer team sought national recognition as a trusted Microsoft Solutions Partner. Some of the goals included the following:

Organic Search

Curate a consistent and compelling brand identity that sets them apart from competitors.

Conversion Rate Optimization

Increase click-through rates and conversion rates.

Paid Search Advertising

Create a paid search strategy that maximizes ROI.

Website Development

Optimize the website for conversions, update content, maintain security, and provide up to 10 hours of custom development monthly.

Custom Dashboard

Create a real-time dashboard to track all campaigns and metrics across platforms, focusing on ROI/ROAS and ad spend efficiency.

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Our

Approach

The Growth Shark’s approach to achieving objectives for Boyer & Associates encompassed a comprehensive and multifaceted strategy.

Organic Search

The strategy involved leveraging Boyer’s top-performing blog pages by infusing them with new, Microsoft-focused content to establish Boyer as a leader in the ERP/CRM space. This included creating monthly content targeting the most frequently searched Microsoft-related questions aimed at attaining higher search engine rankings. The content strategy was tailored to new audiences, ensuring continual development of relevant and engaging material.

Conversion Rate Optimization (CRO)

A custom CRO strategy was designed, utilizing targeted messaging and testing to optimize key business objectives. This involved enhancing campaign landing pages and integrating calls-to-action (CTAs) within blog content to improve user engagement and conversion rates. Tools such as Optimonk, Google Analytics, and Google Optimize were employed to maximize efficiency and achieve quantifiable results

Paid Search Advertising

The Growth Shark team built a robust paid search advertising campaign, paralleling the organic strategy by leveraging Microsoft-focused content. This campaign included remarketing, targeted message segmentation, and cost-per-click (CPC) conversion optimization, along with meticulous management of ad spend.

Website Development

The focus was on building targeted landing pages tailored to the audience’s needs, optimizing them for conversions, and regularly updating the content and security features. This included up to 10 hours of custom development each month.

Custom dashboard

A real-time dashboard was developed to monitor all campaigns and metrics across various platforms. This dashboard was instrumental in tracking results, creating a feedback loop for continuous improvement, and enhancing ROI/Return on Ad Spend (ROAS) efficiency.

The Growth Shark’s holistic digital strategy propelled Boyer & Associates to new heights of online authority, engagement, and conversion. From enhancing organic search presence and CRO to comprehensive paid advertising and website development, coupled with implementing a custom, real-time dashboard, Boyer has solidified its position as a leader in the Microsoft ERP/CRM space.

Our Results

71.4%

Welcome Email Flow Open Rates *Initially 21%

92%

Browse Abandonment Flow Open Rates *Entirely New Flow

The word that comes to mind most often when I think about their team is ‘creative’. So whether it’s a landing page or a keyword or a Google Ad or a piece of collateral that we’ve put together, they’re making sure that all of it is working together and hyper focused on who Boyer is as a company and who are targets are