With both sustainability and inclusivity as its driving ethos, this brain-child of three brothers is attempting to transcend being just a high-quality, tasty beverage.
Case Study
HIGH-QUALITY COFFEE FROM A SUSTAINABLY-DRIVEN BRAND
So much more than just another coffee company, Joyride set out to craft delicious beverages that are good for the people and the planet.
Partner
Joyride Coffee
Solutions
- Email Automation
- UX
- Visual Design
- Creative Direction
- Web Development
CAUSES
- Direct-to-Consumer
- Coffee Beverages
focus
- Sustainability
- Inclusivity
Transforming Design into Code
Web Development Process for Joyride Coffee
Planning and Design Content Phase
We began with a comprehensive planning phase, crafting a sitemap that included a diverse range of pages: a vibrant Homepage, an informative About Us page, a user-friendly Contact Us/Help page, a straightforward Refund page, creatively designed Collections and Product pages, in-depth Long Scroll Product pages, and more.
Each page, from the Wholesale and Co-Manufacturing pages to the Coffee Quiz and Learn Hub/Blog, was focused on enhancing user experience and brand storytelling.
Wireframing and Design
Our team developed wireframes for each page, ensuring a logical flow and an intuitive user experience. The design phase brought the Joyride Coffee brand to life, with a focus on visual storytelling and brand consistency.
Development Buildout
The buildout phase saw the transformation of wireframes and designs into a fully functional, responsive website. We prioritized seamless navigation, optimized load times, and an aesthetically pleasing and functional design.
The
Home Page/Product Page Revamp
We completely overhauled the Home and Product pages. The new Home Page is a gateway that not only captures the essence of Joyride Coffee but also guides visitors effortlessly to explore their products. The Product Page was designed to showcase Joyride’s offerings, with detailed descriptions, enticing imagery, and easy navigation, enhancing the overall shopping experience
The
Product Page
Analytics & Conversion Tracking with
Keyword Research and Content Strategy
Custom Dashboard Buildout
We developed a custom dashboard that provides a comprehensive view of website analytics, making it easier for Joyride Coffee to monitor website performance.
Configure New Goals and Conversions
Our team created new goals and conversions within the analytics tools, enabling Joyride to track key performance indicators and understand customer behavior better.
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SEO & Content
Strategy Implementation
Keyword Research and Content Strategy
We conducted extensive keyword research to identify search phrases central to Joyride’s offerings. A comprehensive content strategy was developed, encompassing various forms of content such as long-form guides, SEO-driven blogs, infographics, and success stories with testimonials.
Link Building and Backlink Acquisition
A strategic link-building approach was implemented, securing targeted backlinks to enhance the website's authority and search engine ranking.
Content Development and SEO Optimization
We built out numerous content pieces, including long-form guides, blogs, and infographics, all tailored to resonate with Joyride’s audience and drive organic traffic. Additionally, we optimized page titles and meta descriptions for core pages, enhancing their SEO performance.
Email
Marketing
The Growth Shark x Joyride Coffee:
A Successful Partnership
The Growth Shark’s collaboration with Joyride Coffee resulted in a modern and competitive online presence, setting a new standard for the brand’s digital engagement. Our comprehensive approach across web development, analytics, and SEO content strategy transformed Joyride Coffee’s website. They now boast a dynamic, user-friendly, and SEO-optimized platform, ready to capture and engage a wider audience while enhancing brand visibility.
Our Results
71.4%
Welcome Email Flow Open Rates
*Initially 21%
92%
Browse Abandonment Flow Open Rates *Entirely New Flow
For inquiries about our performance marketing services and how we can help your business achieve similar results, please
Our marketing team was immensely impressed with The Growth Shark team. Their quick turnaround time, quality, flexibility and industry knowledge really helped get our email campaigns prepared for an eComm launch. Would use GS again and have and will continue to recommend their team.
- Yvette Y. | Associate Marketing Manager
