The Growth Shark | Forward Thinking Digital Marketing
There are limited product and service categories but there are unlimited design options. Recent studies have shown that over 73% of companies are trying to beat their competitors using creative design.
Graphic design plays a vital role in the customer journey. It starts by getting a user’s attention with a humorous, compelling, or interesting image which leads them to a well-designed landing page that reinforces that same imagery. From there they might visit your about page that differentiates you from all the others out there. Your strategy then follow-ups up with customized emails, social posts, infographics, and more continuing all the way through to the conversion or intended action.
Web design is important becauseit impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A good web design helps you keep your leads on your page.
The truth is that website design and development is about more than just looking pretty. It’s one of the most critical factors contributing to whether the user has a good or poor experience while browsing your site, directly influencing if they continue to engage with your brand and, ultimately, convert.
Effective graphic design for social mediaprovides support towards brand recognition and connects your target audience with your business and services. Getting visual on social media can increase brand awareness and the most important, grow your follower’s engagement.
“Their team’s flexibility, enthusiasm, knowledge, and quick turnaround are an aid to a growing digital brand needing guidance and refinement. The Growth Shark will not only meet your growth expectations but exceed them.”
Director of Operations
These are the top creative design questions we get.
In marketing, the words “visual design” and “graphic design” are used interchangeably. Both often refer to the development of brands, ads, different forms of media, and creative images. Both are concepts that marketing agencies or freelancers can deliver.
Selecting the right creative design agency for your brand design can be one of the most important tasks you're faced with as a business owner or marketer. A great partnership can deliver positive ROI and growth, while a bad agency match can result in a loss of valuable time and money, decreased sales, and cause severe damage to your brand.
To avoid this pitfall, make sure you do the following 3 steps:
1) Preparation - Clearly define your expectations and your budget. Try to brainstorm the hurdles that you may encounter until the desired results are achieved.
2) Shortlisting -
Identify 3-5 of the best brands through internet searching and make sure you ask trusted colleagues.
3) Evaluation - Discuss your goals and objectives with your shortlisted creative agencies then narrow your list to those that focus on brand design, and eliminate those that don't fit your needs.